On-page Social Media Optimization: Double Your Traffic With These Simple Tips

Writing a kick-butt post alone is not enough to win the hearts of your social media visitors.

In pre-social media days, webmasters wrote and optimized content for search engines. Now things are different. Traditional SEO has got a competitor: which is called SMO (social media optimization). Social media optimized content not only attracts high amounts of traffic from social media sites, but also invariably translates into high search engine rankings.

No matter how sophisticated search engine algorithms may have become, authority of a certain page is still mostly determined by the links pointing towards it.

And what better way to build links than with social media? Optimizing your posts for social media ensures that you get the best of both worlds.

Here are some on-page social media optimization tips you can use to maximize the social media attractiveness of your posts.
Have compact, clutter-free page titles

An unnecessarily long, meaningless title tag not only looks bad in search engine results page, but it is also a guaranteed way to make you look like a newbie/spammer on social media sites.

Using cluttered titles is a guaranteed way to make you look like a newbie/spammer on social media sites.

It’s often your readers/visitors/well-wishers who submit your content to social media sites. As a result, if a particular site automatically fetches the title of your post (all Pligg based sites do as well as del.icio.us), chances are the submitter won’t take a second look at the title even if it looks screwed up.

Now imagine if the title look like this: My personal blog: my random rants and stuff > archives > 5 ways to wash your cat without her scratching your face

Horrible. You just missed an opportunity to go hot on any social media site.

SEO Title Tag and All in One SEO Pack are WordPress plugins that let you remove redundant elements from your posts and page titles.
Provide a summary of your posts for easy submission

After the title, description is the second most important element that can determine how well a particular post will do on some social media sites.

Social media users are a busy lot. They won’t spend too much time crafting a killer description for a post they are submitting. You have to do it for them, or they’ll pick a random paragraph from your post and paste it as description, even if it doesn’t describe your post at all.

I highly recommend placing a well-written summary of your post in the first or second first paragraph, so it can be copy and pasted in story submission/bookmark forms.

Article Source: http://bloggingbits.com/social-media-optimization-tips/