Search Engine Optimization (SEO)

SEO Service Details

Initial Consultation & Keywords

Our technical staff begins by checking the current status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems. One of our staff optimizers will then use manual searches and custom research software to gather data and create a list of the most trafficked and targeted keywords in your industry. Your optimizer will consult with you to choose the best keywords for your optimization.

Content Creation

After a list of keywords has been finalized for your website, it is passed along to our content writers. Using their training and experience, our writers will create original, unique content or revise your current site copy. Keywords will be placed in accordance with proper SEO densities while maintaining a professional copy style that is appropriate for site marketing and human readers, not just search engine “spiders.” Our writers will contact you before getting started on your content to ensure that the essence of your website is not compromised.

Website Redevelopment

Our optimization engineers will redevelop your website to seamlessly integrate the optimized content and effectively communicate your keywords to search engines. All aspects of the website – including its architecture, meta tags, alt tags, graphic text, internal link structure and subpages – will be modified to be spider friendly and to ethically meet the keyword relevancy requirements of the search engines’ algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your website.


Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
• Targeted link buys

Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.

Reporting

Before we start the optimization process, we will run a ranking report to determine where your website ranks with the various search engines. We will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website's progress. You will be updated with these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff will run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or email you just to check in. We also invite you to call our staff anytime with questions.

Article Source: http://www.submitexpress.com/optimize.html

Why Would You Outsource?

As a business operating in the United States of America and appealing to an English speaking audience, it may not be in my best interest to farm my SEO or any other development out to an offshore company.

Why would I be so brazen as to say that? Read on and I'll share some offshore outsourcing experiences that I, my clients, and my prospects, have encountered over the past 13 years in this industry.
Language Barriers

The very first thing you will be faced with are language barriers. They do exist and can be a major challenge when communicating requirements. It is a MUST that you provide a complete IBSD (Internet Business Specifications Document) to the Offshore SEO team. If you don't have it in writing, you're going to be plagued with miscommunication issues, I guarantee it, unless of course there is an English speaking intermediary (Project Manager). That puts the onus on them to handle the communication issues and takes some of the language barrier issue out of the equation.
Knowledge Barriers

I don't know about you, but there are certain Offshore SEO's that reside in specific parts of the world who appear to be operating under the premise that it is 1999 again. For many, links are the only SEO they know and that is what I find most Offshore SEOs providing, some form of link development.
Commodity SEO

I classify most Offshore SEO as a commodity. Based on what I see being produced, it is being treated as a commodity by those in certain parts of the world. I'm sorry, but SEO cannot be commoditized like that. You don't take a client's money and then sit there and submit to hundreds of directories that you may own and/or partners within your network may own. If that is what you call SEO, you've missed the boat.
SEO Sweat Shops

You've heard the term "Sweat Shops" before haven't you? Well, that is what I equate Offshore SEO to, a sweat shop. When you have people making $1.00 per hour working on your SEO, do you really feel comfortable with that idea? Do you really think that someone making $1.00 per hour is working in your best interests? Do you feel comfortable supporting someone else's economy while our own suffers?
Time Zones

Without a U.S. based intermediary or one that operates within your normal working hours, you will be faced with various challenges. There may be a 24 hour delay in getting things done, depending on which country your Offshore SEO resides in and the type of service plan provided. Come Friday morning here in the U.S., the weekend has already begun for many SEOs offshore. So, out of the box, you lose one day of the work week. In most cases, you'll have Monday through Thursday for communications and those will usually be delayed based on time zones.

Add to that the normal time frames for work to be performed and you'll find in many instances that it will take a bit longer to get things done. Remember, this is all relevant to the Offshore SEO and their methods of operation. This does not apply to everyone but does appear to apply to the majority.
The Bottom Line

You get what you pay for! I communicate with many Offshore SEOs on a daily basis while participating at various fora and social media outlets. I have great respect for my offshore peers, those who are operating as professionals and operating in the year 2008. I don't have any respect for those who think it's 1999 and are producing the garbage that they are. You know why? Eventually that prospect may contact me, or one of our SEO Consultants Directory members. From the very first contact, that prospect will be on the defensive because they've been burned by an Offshore SEO and now the onus is on us to undo what you did.

Disclaimer: For my offshore SEO peers, don't take this personally. This is business and you know your business better than anyone else. If you fall within the description above, then by all means, do take this personally. Otherwise, take a look around you and look at what your peers are producing. I do the same thing every day.

Article Source: http://www.seoconsultants.com/seo/outsourcing/

Scoring SEO Efforts Realistically

What do you put in a progress report to an SEO customer? This article will look at what "not" to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer (or to yourself if you are a DIY person).

Scoring your SEO efforts can help for a number of reasons. If you can "grade" yourself adequately when it comes to SEO efforts, you can charge on a performance basis. You can also know when to drop a project you are not succeeding in and honestly tell the customer to get someone else to work on the project.

Working as a solo SEO practitioner, or even as an SEO analyst in a large company, can be a confusing experience. Being so dependent on the SERPs makes search engine marketing seem vague and nebulous, and sometimes you feel like you are boxing with shadows. With web development or programming there are few external variables (except management and acts of God) and with SEO the search engines themselves are pretty much the external variable. Many things can throw off your scoring, so we will have a list of things to pay attention to and what not to pay attention to. First we will have what not to pay attention to.

SEO Target Marketing

There is a special style of SEO that is "goal oriented." I ran into a site that offers tips on metrics to watch. The metrics include tips on the user side and on the keyword research side.

Keyword Research

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Identify the keywords your customers are actually using to find sites like yours - not just the ones you think they might use.
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Optimize your web site to achieve the business goals you want to achieve.
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Monitor the best keywords for your web site, which change over time.
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Monitor your site's performance to ensure you aren't missing out on any business.
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Identify specific ways you can increase your site's performance.

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How many new visitors come to your site every day?
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How many of those visitors become customers?
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How do visitors find your web site?
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How can you drive highly qualified traffic to your web site?

Article Source: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Scoring-SEO-Efforts-Realistically/

Give your online business the power of search engine optimization

New media has indeed revolutionized the concept of doing business. Besides making the world a much smaller place, it has helped to speed up business transactions by bringing down the interaction time between the business partners to a matter of minutes. Just log on, connect to the world and let them know about your business. In a matter of seconds, millions of people across the globe have spontaneous access to your website that works as the face of your organization. Today, even the regular, brick and mortar offices have an online presence as all of us have realized the tremendous potential, which this medium has to work wonders for our business. All this sounds simple, but is it really? The internet world will not automatically know about your website until you make your online presence felt and search engine optimization is the best way to go about it.

Search engine optimization is the latest buzzword in internet marketing that uses various methods and strategies to promote your online site to give it high visibility and top ranking on popular search engines. One of the most important methods of enhancing visibility on the web is to use keyword heavy articles and content so that the search engine spiders can easily pick them up while scanning a site for ranking. Usability of a site also matters equally and if a visitor is not comfortable in surfing your site, chances are high that he may not come back again. Relevant content posted on your site is also equally important for the same reasons.

Search engine optimization is the task of specialists and if you want to give your online business this advantage choose a specialist carefully. New media is a field where not many people will have the required experience or competence required to successfully promote a site. Hence, the selection of the right firm for search engine optimization plays a crucial role in internet marketing. Simply submitting keyword heavy articles, content, press releases and blogs will not get you good results, the sites to which these are being submitted will also play an important part in deciding the outcome. Processes like article syndication and link exchange with other relevant and popular sites will also help to enhance the visibility of your website.

Both on-page and off-page search engine optimization techniques help you create a niche for your website in the World Wide Web. Although search engine optimization can take your business places, not many are fully utilizing the advantage provided by this procedure. This, in itself, is another reason why you should opt for this technique and use it judiciously to your complete advantage. Quality content, good incoming links to your site and other website optimization methods can help you give a tremendous boost to your online business and reap the benefits of such efforts. Choose well to contact and hire a good firm to do this work for you after a market survey and see your online business grow to its full potential.

Article Source: http://www.cometsearchenginemarketing.com/search_engine_marketing_articles.html

Fetch your reputation back via rip-off report removal

Internet and its various services have come a long way but there are negative sides of positive things also and rip-off reports are one of them. In fact, they have become quite a nuisance for the search engines as well as the websites posted on it as they are harming the reputation of the business. However, if you are suffering from such false reporting, then you can always hire experts who deal with rip-off report removal exclusively for you and your websites.

These rip-off reports use the ranking power of websites posted on various search engines to rank companies on the websites. Hence, the business suffers and can actually harm the deals while incurring financial loss. Fortunately it is possible to push the rip-off report rankings through rip off report removal services from the top rankings that are hurting companies. Well, there are many ways and solutions available through which one can easily get rid off rip-offs without any problem. However, to get services of rip-off report removal, all you have to do is to hire an expert who can guide you properly otherwise if a person is not experienced enough then the website or a company can get troubled. Thus, it is necessary to have someone who can look after your website and product very well and without hurting your brand.

The most popular ways to get rid off such false reports are to get a profile on every social site that exists. In fact, there was a post about this that talked about social media squatting and many other things. Therefore, you have to make sure that you are in control of your brand everywhere. The expert will help you in social media site for your product or services and also ensure to get the brand management along with the reputation management thing done for your website. Even, if one lacks behind in getting the product branded or popularized again. In fact, you can place your website on Google, MSN, Yahoo or any other branded search engines to protect your self and get it optimized through rip-off report removal services.

However, if you are in a very competitive industry where competition plays dirty tricks on you then you can get your profile posted on websites with different combinations like .com/your-brand and .com/yourbrand with the dash and one without. Therefore, do not wait and help yourself without getting bothered much and concentrate on the secured future now. Well, it will be a good idea to brand your website on various social pages.. However, if you are going after something as strong as rip off report you will need more than this and you will need to drive a lot of links to these social pages like Google. The other popular method adopted by experts is blogging. However, if you own sites build sub domains with your brand in the URL and the title and mention some of the awards you won to consumers. But the most effective way to get rip-off report removal work is through press release and article sites.

Article Source: http://www.cometsearchenginemarketing.com/search_engine_marketing_articles.html