SEO Tune - Social Media Optimization

Social Media Optimization is advance viral marketing where we are using our social network for marketing; in other words; we are using Online Social Media for Marketing.
Following are the methods of social media optimizations:

1. Online Web Directories Submission: Online web directories submission is a good promotional method, it is an old technique. In current situations SEOs are using web directories for getting one way back links and we can not expect good no of traffic from web directories

2. Article Syndication: Article Syndication is a very good way to redirect internet traffic on website even from article syndication; a website getting good no of back links. Sometimes article are getting good rank on major search engines on some popular keyphases, on that scenario, article becomes a very good way of getting web traffic.

3. Press Release Syndication: Advantages of Press Releases Syndication is similar with Article submission. Through Press Release Syndication we promote any events or news. Sometimes it become very popular among intenet users for getting new informations about new events and updated news.

4. Online Classifieds and Yellow pages Ads: Online classified and yellow pages ads can be a good way of getting good no of online traffic. Online classified ads like www.craigslist.org and www.olx.com is very good way of getting good traffic. Yellow pages ads are good way of promoting business services on internet, website like www.Yellowpages.com etc. redirecting good number of online traffic.

5. Book Marking (Digg, Furl etc.): Digg, Furl etc. bookmarking website offers to store WebPages link and information on internet and share bookmark links with friends. Social bookmark website helps to improve backlinks as well as online traffic. Search Engines like Google gives advantages on this kind of backlinks. These website allows to share bookmark WebPages with the network so no doubt it can be a very good idea of online promotion.

6. Blog Syndication: Blog promotion is an old strategy of website promotion, time to time search engines update their algorithm and value of blog links reduced but if we can think about advanced internet marketing aspects, blog content syndication is a good way of promotion. We just need to syndicate blogs content on internet. Through this method we can also reduce the chances of content duplicacy problem on website.

7. RSS Feed Syndication: RSS Feeds syndication is a great way of improving internet traffic on website, through RSS feed; we can syndicate Audio files, Vidio Files, and text content on internet. YouTube.com can be a great source of improving internet traffic through syndicated media files.

8. News Groups and Forum Promotion: News Groups like Google Groups and Yahoo Groups, and forums like WebMasterWorld and Digitalpoint is very good ways of increasing traffic on website.

9. Online Community Promotion: online community websites like Orkut, Hi5, Linkedin getting huge number of traffic every day and if we optimized these areas for website promotion, we can increase the good number of visitors on website.

10. News Letters and E-mail Promotion: for increasing visitors on website email and newsletter promotion is very good way, peoples are considering it as a spam technique but if we work on optimized Newsletter and Email promotion it will be very good for increasing good number of visitors on website.

Social Media Optimization is very good Technique of website promotion. The mail aim of Search Engine Optimization (SEO) is to increase no of relevent visitors on website through Search Engine. In Social Media Optimization, we can increse traffic on website even no need to target some high competitive keywords on search engine and website start getting results from first day.

Article Source: http://www.seotune.com/social-media-optimization.html

Focus is Key for Landing Pages

If you set yourself up properly, when users click through an ad for your product or company on another site, they end up on a landing page. This is your sales pitch to convince them to convert. You’ll find plenty of tips for building, testing, and improving your landing pages, but it all boils down to one word: focus.

Time and again I encountered this point in my research. Lisa Barone made the point in a blog for Bruce Clay. She was covering a MarketingSherpa seminar about its updated book on landing pages. The sentence that leaped out at me was “What makes a landing page effective is its focus around a single topic.” She wrote that in the context of fine-tuning the eye flow for a landing page, but it’s really what brings a landing page together: everything on the page focuses on one topic, with one goal: convincing your visitors to convert.

Hard selling belongs on your landing page, but it’s a special kind of hard sell. You must take your visitors by the hand and guide them to what you want them to do. Matthew Roche shared some insight as to the necessity for this in a February 2007 post in his blog. In the days before the web, consumers simply read and/or watched ads, which marketers could at least imagine led smoothly and directly to a sale. But it’s quite rare for a person to “go online, type a URL into a browser, visit that single site, accomplish a task, and leave the web completely,” Roche notes. “More often, we search, we dither, we explore, we lose track, we gain focus, we complete an action, we get bored, we get called for dinner, we log off.”

This is what you’re up against when you create your landing page. Your landing page needs to grab your visitors’ attention, hold onto that attention while giving them what they want and expect, and persuade them to do what you want them to do: buy the product, sign up for the newsletter, what have you. In marketing, this is sometimes referred to as the three Cs: capture their attention, communicate the value of your offering, and close the deal. In this article I’ll go over each of these points and what you can do to make sure your landing pages successfully carry them through.

Article Source: http://www.seochat.com/c/a/Website-Marketing-Help/Focus-is-Key-for-Landing-Pages/

Basics of search engine optimisation

At my day job, we’re contacted every now and then by clients asking about search engine positioning and optimisation. Most of the time the client has been approached by an SEO (Search Engine Optimisation) consultant trying to talk them into paying lots of money for search engine optimisation. The SEO firms promise “guaranteed top results” and “submission to 500 000 search engines and directories”.

Many site owners are regularly contacted by scam companies of this kind, and it’s understandable that many take the bait and start paying for “top results and submission to everything”. After all, who doesn’t want their site to be highly ranked by search engines?

In an attempt to help a few people avoid paying for unnecessary search engine optimisation, I’d like to share what I have done to achieve very good search engine rankings, for this site as well as for clients’ sites.

First, just let me say that not all SEO consultants out there are scam artists – there are many reputable firms in the business. However, anyone promising “guaranteed top results”, “submission to 500 000 search engines and directories”, “instant results”, or “permanent top positions” is most likely a scammer. There is no way anyone can guarantee that your site is the number one result unless they actually control the search engine results, or if the top ranking is for a word or phrase that only exists on your site, of course.



What strikes me as I think through the steps I have taken to get good search engine rankings is how much SEO has in common with accessibility, usability, and high quality markup – the principles of web standards. That actually makes it even better: by making your site more accessible and usable for humans, and by using valid, semantic markup, you also make it more attractive to search engine robots.

Consider the guidelines I describe here a basic level of SEO – try this first, and if you’re still not getting the results you want, you may want to look into getting help from a reputable search engine optimisation firm. If you contact someone regarding optimising your site, ask them what they will do for your site. If they suggest any kinds of shady methods, be very careful. They might get you penalised or even banned from search engine indexes. On the other hand, if their advice includes what I’m suggesting here, they will probably do a good job.

There are no shortcuts

I’ll start with the bad news if you’re looking for a quick and easy way to get great results. There isn’t one. Instead, expect to do some hard work, especially when it comes to the content of your site.

You will also need patience. Results do not come overnight. If you’re working on improving the search engine positioning of a client’s site, you should probably explain this to them early on.
Write good content

This is probably the single most important thing you need to do if you want to be found on the web. Even if your site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with good content. Yes, really!

Good content to me is text that is factually and grammatically correct, though that is not necessarily a must for all kinds of sites. Whatever your site is about, the content needs to be unique and/or specific enough to appeal to people. More specifically, it needs to be useful to the people you want to find your site.

Good content brings return visitors. Return visitors who like your content will eventually link to your site, and having lots of inbound links is great for search engine rankings, especially if those links are from highly ranked sites.


Closely related to good content is fresh content. By adding new content regularly, you give visitors a reason to come back. Search engine robots will also visit your site more often once they notice that you update regularly, which means that any new content you add will be indexed quicker.

When doing work for clients, creating quality content is rarely the responsibility of the web designer. Often, the client wants to write their own copy, which is fine if they’re good at it and keep adding new content. In my experience, that is rarely the case. If at all possible, try to make the client realise that they should hire someone to help them write, or at least get someone to help them edit what they have written. In either case, make it clear to them that they can’t expect consistent high rankings without good content.

Think about spelling

If you write in English, you are probably aware of the differences in spelling between American and British English. Colour vs. color, optimisation vs. optimization, etc. There are also many words that are commonly misspelled (this goes for all languages).

I don’t like the idea of intentionally misspelling words, since it goes against my definition of “good content”. If words with multiple spellings or commonly misspelled words are an important part of your content, i.e. keywords, consider adding a glossary or similar to include the most common spelling variations on the page.

Write descriptive page titles

By making your page titles simple, yet descriptive and relevant, you make it easier for search engines to know what each page is about, and people scanning through search results can quickly determine whether your document contains what they are looking for. The page title is also what is used to link to your site from search result listings.

Because of this, the title element is one of the most important elements on a page. Some argue that it is the most important element.

What is meant by 'search engine spam'?

The same question comes up time and time again - "Is this spam?". What the question really means is, "Is this wrong or unethical?", although sometimes the question may mean, "Is this going to get my site penalized?".

The fact is that none of the so-called spam techniques and methods are in any way wrong or unethical. A technique or method only becomes wrong or unethical when it is used unethically; e.g. a page that appears to be about one thing but which automatically redirects people to something quite different.

An example of a search engine optimization method that some consider to be spam/wrong/unethical is hidden text. The idea behind hidden text is to show some optimized text to the search engines but not to people viewing the page in a browser. It is done because the text wouldn't make much sense to the viewer or it would spoil the design of the page. But there is nothing wrong with this technique. It doesn't attempt to hide anything from the search engines. The fact that they don't want it is irrelevant. The text is in plain sight to them and their programs. If they don't spot it, that's their problem.

What should be realized about all the so-called search engine spam techniques is that they don't hurt anyone. In fact they help everybody. Unless they are used unscrupulously, they help a page to be ranked more highly for its actual topic than it otherwise would. Surfers find the page in the search results and go to the page's site. There they find what they expected to find, having read the page's search engine listing. The surfer is happy, the search engine should be happy because it sent a surfer to a relevant site, and the page owner is happy because s/he has a site visitor.

The fact that so-called spam techniques were used to get the page high in the search results for its actual topic doesn't matter. Everyone's a winner.

Let me be perfectly clear. There is nothing instrinsically wrong, immoral or unethical with any of the so-called search engine spam techniques and methods. Like many other things in life, some of them can be used in unscrupulous ways but, in themselves, they are perfectly good, moral and ethical. Some of them are so good, moral and ethical that the search engines themselves use them when they auto-redirect visitors to a local version of the engine, and they do it by cloaking - providing different pages to different people according to some criteria; in this case it's the geographical location.

The reason that people use the techniques and methods is to help pages rank highly in the search engine results for their topics. Nobody suggests that there is anything wrong or unethical in trying to do that. Some search engines (including Google) even suggest ways to improve a page's rankings. So people are not against trying to improve rankings, but some of them are against some of the methods that are used to do it.

We have seen that everyone approves of taking steps to improve a page's rankings, so let's look at these search engine optimization techniques and methods that people some find questionable.

Before we do, I need to point out that, even though I will show that these search engine optimization techniques and methods are perfectly harmless, ethical and sensible, some engines don't want some of them to be used and, if they spot them being used, they may penalize the page or even the whole site. Pages and sites are not often penalized. It depends on the nature of the 'offense'. Generally speaking, search engines are down an anything that adversely affects their surfers.

I should also say that search engines are very poor at spotting unwanted techniques and rely on people reporting them. Whether or not you choose to use any of the techniques is up to you but, if you do, it would be wise to hide them from people and not talk openly about them unless you can talk anonymously.

Scoring SEO Efforts Realistically

What do you put in a progress report to an SEO customer? This article will look at what "not" to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer (or to yourself if you are a DIY person).

Scoring your SEO efforts can help for a number of reasons. If you can "grade" yourself adequately when it comes to SEO efforts, you can charge on a performance basis. You can also know when to drop a project you are not succeeding in and honestly tell the customer to get someone else to work on the project.

Working as a solo SEO practitioner, or even as an SEO analyst in a large company, can be a confusing experience. Being so dependent on the SERPs makes search engine marketing seem vague and nebulous, and sometimes you feel like you are boxing with shadows. With web development or programming there are few external variables (except management and acts of God) and with SEO the search engines themselves are pretty much the external variable. Many things can throw off your scoring, so we will have a list of things to pay attention to and what not to pay attention to. First we will have what not to pay attention to.

SEO Target Marketing

There is a special style of SEO that is "goal oriented." I ran into a site that offers tips on metrics to watch. The metrics include tips on the user side and on the keyword research side.

Keyword Research

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Identify the keywords your customers are actually using to find sites like yours - not just the ones you think they might use.
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Optimize your web site to achieve the business goals you want to achieve.
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Monitor the best keywords for your web site, which change over time.
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Monitor your site's performance to ensure you aren't missing out on any business.
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Identify specific ways you can increase your site's performance.

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How many new visitors come to your site every day?
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How many of those visitors become customers?
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How do visitors find your web site?
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How can you drive highly qualified traffic to your web site?

Article Source: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Scoring-SEO-Efforts-Realistically/